George Lois on His Creation of the Big Idea
George Lois On His Creation Of The Big Idea
George Lois, of Lois Logos, showcases his logos with his own comments on why they work.
Product Details :
| Genre | : Business & Economics |
| Author | : George Lois |
| Publisher | : BIS Publishers |
| Release | : 2015-11-10 |
| Total Pages | : 204 Pages |
| ISBN | : 9063693990 |
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
Product Details :
| Genre | : Business & Economics |
| Author | : George Lois |
| Publisher | : Phaidon Press |
| Release | : 2012-03-12 |
| Total Pages | : 176 Pages |
| ISBN | : 0714863483 |
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
Product Details :
| Genre | : Business & Economics |
| Author | : George Lois |
| Publisher | : Plume Books |
| Release | : 1993 |
| Total Pages | : 288 Pages |
| ISBN | : 0452269385 |
The work of advertising's most famous art director.
Product Details :
| Genre | : Art |
| Author | : George Lois |
| Publisher | : Editions Assouline |
| Release | : 2008 |
| Total Pages | : 240 Pages |
| ISBN | : UOM:39015082758171 |
The innovative advertising man recounts his career in terms of the advertisements using celebrities he created, and details the circumstances surrounding each ad and the response it evoked.
Product Details :
| Genre | : Art |
| Author | : George Lois |
| Publisher | : Phaidon Incorporated Limited |
| Release | : 2003-03-05 |
| Total Pages | : 272 Pages |
| ISBN | : UCSC:32106016490473 |
George Lois was the genius graphic designer responsible for the legendary series of covers of Esquire magazine that were an icon-shattering and icon-defining commentary on the '60s. This collection of the best of those covers includes short anecdotes by Lois, but the chief interest is in the pictures he created. His covers were generally poster-like and free of excess words, and yet these pictures say plenty. The list of subjects is stellar: Marilyn Monroe, Norman Mailer, Muhammad Ali, Andy Warhol, Germaine Greer, and Richard Nixon. Sometimes the picture is a tease for the story within, sometimes it subverts it (as in the cover of a hangdog Roy Cohn with a ridiculous halo that accompanied a self-justifying piece written by Cohn). Only one of the covers reproduced here, a nude shot of Jack Nicholson, was cut before press time.
Product Details :
| Genre | : Photography |
| Author | : George Lois |
| Publisher | : |
| Release | : 1996 |
| Total Pages | : 70 Pages |
| ISBN | : STANFORD:36105019265789 |
Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that's packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You'll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in. Your favorite designer didn't make the list? Join the conversation at www.graphiciconsbook.com .
Product Details :
| Genre | : Art |
| Author | : John Clifford |
| Publisher | : Peachpit Press |
| Release | : 2013-08-23 |
| Total Pages | : 240 Pages |
| ISBN | : 9780133156171 |
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Product Details :
| Genre | : Business & Economics |
| Author | : Larry Kelley |
| Publisher | : Routledge |
| Release | : 2015-02-11 |
| Total Pages | : 262 Pages |
| ISBN | : 9781317507437 |
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Product Details :
| Genre | : Business & Economics |
| Author | : D. W. Jugenheimer |
| Publisher | : Routledge |
| Release | : 2014-12-18 |
| Total Pages | : 224 Pages |
| ISBN | : 9781317478645 |
Living in a "perfect" world without social ills, a boy approaches the time when he will receive a life assignment from the Elders, but his selection leads him to a mysterious man known as the Giver, who reveals the dark secrets behind the utopian facade.
Product Details :
| Genre | : Juvenile Fiction |
| Author | : Lois Lowry |
| Publisher | : Houghton Mifflin Harcourt |
| Release | : 2014-07-01 |
| Total Pages | : 240 Pages |
| ISBN | : 9780544340688 |
George Lois on His Creation of the Big Idea
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